Alloy named marketing agency for Atlanta BeltLine

Alloy, the Atlanta-based precision storytelling and experiences agency for imaginative brands, is pleased to announce that it has been selected as the marketing agency of record for the Atlanta BeltLine for a three-year period.

The Atlanta BeltLine is one of the largest and most extensive urban redevelopment programs in the United States and is redefining Alloy’s hometown of Atlanta. The network of public parks, multi-use trails, public transit and affordable housing along a historic 22-mile rail corridor improves mobility, connects downtown neighborhoods and enhances economic opportunity and sustainability while correcting past historical wrongs created by unjust infrastructure. and political decisions. The trail connects 45 neighborhoods, many for the first time, and creates cultural, economic and community opportunities through intentional placemaking and peacekeeping.

As the BeltLine enters one of its busiest construction phases since its inception in 2005 – 80% of the trail is expected to be completed within the next two years – the organization’s needs for signage, assets Creative and streamlined branding have also increased to keep the general public and all stakeholders informed of progress and initiatives.

As part of this growth, BeltLine engaged Alloy to lead a comprehensive initiative to modernize and reinvent its presence in the marketing and overall branding loop. The overarching goal is to more effectively reach, inform, and engage the BeltLine’s broad range of stakeholders and audiences.

“While listening is an integral part of our DNA as the BeltLine, informing people about our efforts is just as important,” said Meghann Gibbons, vice president of communications and media relations for the Atlanta BeltLine, Inc. “We have been impressed with the Alloy team from our initial discovery to our work together as we embark on this new era in our brand’s history.”

Alloy’s end-to-end storytelling approach is created through a unique method using technology, design and communications, then brought to life through a unique integrated marketing methodology. Now in its 11th year, Alloy has a proven track record of designing and delivering marketing programs, platforms and products that enable businesses and delight users.

“We are proud to work with such a remarkable organization and excited to help strengthen the impact and brand of the Atlanta BeltLine as it prepares to complete the 22-mile journey,” said Jennifer Ready , creative director at Alloy.

Alloy exists at the intersection of PR (public relations) and CX (customer experience), a rare position that allows the company to truly understand customer needs, creating digital experiences that drive growth and innovation, and using storytelling to build and grow brand reputation. . To learn more, visit https://alloycrew.com/expertise.