Atlanta-based Alloy chosen as marketing agency of record

ATLANTA, June 13, 2024 (GLOBE NEWSWIRE) — Alloy, the Atlanta-based precision storytelling and experiences agency for imaginative brands, is pleased to announce that it has been selected as the marketing agency of record for the Atlanta BeltLine for a period of three years. .

The Atlanta BeltLine is one of the largest and most extensive urban redevelopment programs in the United States and is redefining Alloy’s hometown of Atlanta. The network of public parks, multi-use trails, public transit and affordable housing along a historic 22-mile rail corridor improves mobility, connects downtown neighborhoods and enhances economic opportunity and sustainability while correcting past historical wrongs created by unjust infrastructure. and political decisions. The trail connects 45 neighborhoods, many for the first time, and creates cultural, economic and community opportunities through intentional placemaking and peacekeeping.

As the BeltLine enters one of its busiest construction phases since its inception in 2005 – 80% of the trail is expected to be completed within the next two years – the organization’s needs for signage, assets Creative and streamlined branding have also increased to keep the general public and all stakeholders informed of progress and initiatives.

As part of this growth, BeltLine engaged Alloy to lead a comprehensive initiative to modernize and reinvent its presence in the marketing and overall branding loop. The overarching goal is to more effectively reach, inform, and engage the BeltLine’s broad range of stakeholders and audiences.

“While listening is an important part of our DNA as the BeltLine, informing people about our efforts is just as important,” said Meghann Gibbons, Atlanta BeltLine vice president of communications and media relations. , Inc. “We have been impressed with the Alloy team from our initial discovery to our work together as we embark on this new era in our brand’s history.”

Alloy’s end-to-end storytelling approach is created through a unique method using technology, design and communications, then brought to life through a unique integrated marketing methodology. Now in its 11th year, Alloy has a proven track record of designing and delivering marketing programs, platforms and products that enable businesses and delight users.

“We are proud to work with such a remarkable organization and excited to help strengthen the impact and brand of the Atlanta BeltLine as it accelerates to complete the 22-mile journey,” said Jennifer Ready, Director of creation at Alloy.

Alloy exists at the intersection of PR (public relations) and CX (customer experience), a rare position that allows the company to truly understand customer needs, creating digital experiences that drive growth and innovation, and using storytelling to build and grow brand reputation. . To learn more, visit https://alloycrew.com/expertise.

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About the alloy

Alloy is the precision storytelling and experiences agency for imaginative technology brands. Unlike traditional agencies, Alloy’s solutions cover the full spectrum of marketing needs – from PR and communications to brand and digital – giving clients a head start with better alignment across the sales and user journey . Since 2012, Alloy has been named a Best Place to Work 10 times, Technology Agency of the Year, Fastest Growing PR Agency, and recognized for UX and UI Design over 20 times. To see how Alloy stands out from the crowd, visit alloycrew.com and follow @Alloy_Crew on LinkedIn, X and Instagram.

About Atlanta BeltLine, Inc.

The vision of Atlanta BeltLine, Inc. is to be the catalyst for making Atlanta a global beacon for equitable, inclusive and sustainable urban living. As one of the largest and most extensive urban redevelopment programs in the United States, the Atlanta BeltLine is building a more socially and economically resilient Atlanta with our partner organizations and host communities through the creation of jobs, inclusive transportation systems, affordable housing and public spaces. for everyone. For more information about the Atlanta BeltLine, please visit www.BeltLine.org.

About the Atlanta BeltLine Partnership

The Atlanta BeltLine Partnership ENABLES the Atlanta BeltLine Project by raising funds from the private sector and philanthropic community, ENGAGES the public through programs and outreach, and EMPOWERS residents of the 45 Atlanta BeltLine neighborhoods through targeted partnerships in the areas of health, housing and economic opportunity.