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Buffalo Sabers have a lot to ask fans in the after-season survey

After a 13th straight season of playoff misses and continued struggles to find seats at KeyBank Center, the Sabers emailed an in-depth survey to fans in May to better understand why they are coming – and not coming – to the games and what could bring them back. next season.

The approximately 10-minute survey, with the option to stay online to provide even more information, is intended to provide the team with a better understanding of the fan experience at the multi-person downtown arena. levels.

It covers topics such as concessions and retail offerings, the importance of theme nights, promotions and giveaways, energy in the building, team identity and how fans watch, interact with and follow the Sabres.

Meanwhile, the Sabers entered into a $26 per game season ticket deal to help recruit season ticket holders. The team has been at or near the bottom of the league in attendance post-pandemic.

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“Now that the Sabers season is over, we are taking the time to reflect on the past year and hope to get some feedback from you, our fans,” the team said in the survey.







Detroit Red Wings vs. Buffalo Sabers

Buffalo Sabers fans applaud after their team scored against the Detroit Red Wings at KeyBank Center on March 12.


Buffalo News archive photo


Some of the survey questions focus on fans’ opinions on food and drink offerings, as well as service and pricing. This has been a point of consternation for some fans for years, prompting the team’s longtime concessionaire, Delaware North Cos., to revamp its offerings last season, refocusing on some of the arena commodities.

Fans are asked about their satisfaction with speed of service, value of prizes, checkout and payment process, overall quality of food – taste, temperature and freshness, variety of local options, helpfulness of staff, the waiting time to place an order, the variety of items available and ease of locating merchants. Fans are also being asked if having different concessions would impact their interest in attending a game next season.

The Buffalo-based hotel company was thought to have a few years left on its arena contract for last season, and it planned to use that time to convince some of the new management being put in place at the side Sabers commercial. Last year, Delaware North lost the Buffalo Bills’ hospitality contract to the Legends at the new Highmark Stadium, starting in 2026, after 30 years as the team’s catering contractor.

While the Sabers ask in the survey how satisfied fans are with the team’s performance when attending games and how likely they are to attend a game next season, the questions are more about what it means to be at a match and the value associated with it.

The Sabers are trying to identify the importance of certain reasons for attending games, including ticket prices, deals and promotions, season ticket packages, time spent with family and friends, pure Sabers fandom , wearing the black and red goat’s head third jersey, business or professional, theme party, gift or special presentation, favorite opponent, good fit for a schedule and overall experience and entertainment.

The team also asks about fan experiences regarding traffic flow, arena cleanliness, security and ushers, building entrance, team store and arena merchandisers, atmosphere in a seat and section and whether there is sufficient signage in the lobby.

Additionally, fans are surveyed about their satisfaction with pregame crowd rituals, national anthem performances, in-arena games and activities, intermission contests and videos, host in the arena, in-game music and pre-match live band, video editing and player introductions.

The survey looks at crowd energy and the connection fans feel to the city, as well as whether they go there for an escape, out of a sense of competition or a love of professional hockey. The survey goes as far as asking participants to describe their Sabers fandom and their relationship with the team. The Sabers also want to know if they are sufficiently promoting diversity and if they are at the forefront of local culture.

Additionally, the team is looking at how fans watch games – MSG offered an app for the first year for those who have cut the cable cord – as well as apps, websites, podcasts and the news sources fans use to follow the Sabers and social media. networks they use to engage the team.







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Buffalo Bills wide receiver Keon Coleman makes a catch during OTAs at the ADPRO Athletic Training Center on Tuesday, May 21, 2024.


Harry Scull Jr./Buffalo News


Coleman takes to Instagram after the draft

Buffalo Bills rookie wide receiver Keon Coleman is getting a lot of attention online.

The Florida State product has amassed 264,267 followers on Instagram since being picked 32nd overall — the most of any recent NFL draft pick, according to sports betting experts JustGamblers.

Coleman, who has shown his personality and charisma in interviews and profiles since the April 24 selection, increased his Instagram following by 133%, from 197,739 followers to more than 462,000 as of May 15.

Xavier Worthy of the Kansas City Chiefs finished second, gaining 174,056 followers on Instagram, and now has the most Instagram followers of any 2024 draft pick, with 506,855.

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The Buffalo Next team gives you insight into the region’s economic revitalization. Email tips to [email protected] or contact Buffalo Next editor David Robinson at 716-849-4435.