Buffalo Wild Wings makes sauce with Mountain Dew

(Flickr/navarrd)

Buffalo Wild Wings makes a sauce with Mountain Dew.

The sweet soda will come in a lemongrass, ginger, red pepper and soy sauce sauce, reports Leslie Patton of Bloomberg News.

Buffalo Wild Wings already offers a rum cocktail mixed with Mountain Dew, known for its high levels of sugar and caffeine.

Inventive sauces have become a vital part of Buffalo Wild Wings’ business strategy.

The company’s Sauce Lab, which launches new flavors throughout the year, has been “tremendously successful,” UBS analysts write.

Buffalo Wild Wings releases new chicken wing sauces 7 times a year in flavors like Korean BBQ and Chipotle Cherry Sting. Many special flavors are sold out, CEO Sally Smith told Business Insider earlier this year.

Management is also capitalizing on the craft beer trend and adding regional draft beers to the menu.

Buffalo Wild Wings is currently pursuing an aggressive overseas expansion. New markets include the Philippines, Dubai and Saudi Arabia.

Buffalo Wild Wings is also investing in its two emerging brand concepts.

PizzaRev is a small chain based in Los Angeles that creates custom pizzas fresh from the oven in minutes. She also invested in Rusty Taco, a fast-casual gourmet taco franchise based in Texas.

To boost sales of Buffalo Wild Wings, the company is investing in a new lunch menu.

Smith says she expects Buffalo Wild Wings to expand to 1,700 locations.

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