McDonald’s May Introduce $5 Meal: Reports

CHICAGO, Ill. (WTVO) — McDonald’s is reportedly working to create a $5 meal value to help offset slowing sales.

According to a Bloomberg report, the $5 meal would include four items: a McChicken or McDouble sandwich, four-piece Chicken McNuggets, fries and a drink. Sources confirmed these potential deals to CNBC, but the network declined to comment to the outlet.

The Chicago burger giant previously said inflation-weary customers were eating out less often in many major markets.

McDonald’s Chairman and CEO Chris Kempczinski said on an investor call last month that the company needs a nationwide value message and marketing to support it . In some areas, it is losing out to competitors in terms of customer perceptions of value and affordability, he said. Wendy’s is currently offering free fries with the purchase of a medium burger, for example.

“Consumers continue to be even more discriminating with every dollar they spend as they face high prices in their daily spending, putting pressure on the (fast food) industry,” he said. he said, adding that McDonald’s needed a “nationwide message of value.”

Late last month, Ian Broden, chief financial officer of the global fast-food chain, said the restaurant planned to launch a “larger filling burger,” food website Delish reported. Few details have been released about the product, but it will reportedly be tested in a few markets later this year. This comes after McDonald’s brought back its Double Big Mac.

A recent study found that, compared to other fast food restaurants, prices at McDonald’s have increased the most over the past decade.

The Associated Press contributed to this report.