Atlanta WSB Crosses $2 Million Mark at 24th Care-a-Thon

Cox Media Group Atlanta’s WSB (WSB-AM/WSBB) has reached another milestone for its The annual Care-a-thon for the Aflac Cancer and Blood Disorders Center at Children’s Healthcare of Atlanta reached a record $2,011,402 in pledges this year.

The WSB Care-a-thon replaced the station’s regular political talk programming on July 25 and 26, featuring current WSB hosts Chris Chandler, Eric Von Haessler and Mark Arum, along with former station talent Clark Howard and the recently retired Scott Slade, who originally conceived the Care-a-thon.

Last year, the Care-a-Thon nearly reached the $1.9 million mark. Over the event’s 24-year history, the radio station has raised a cumulative $34 million to support the nonprofit’s research and family support programs.

WSB Program Director Ken Charles expressed the emotional impact of the achievement on the Atlanta Journal Constitutionsaid: “There wasn’t a dry eye in this room when the $2 million was announced. We all do this to make a difference. The feeling of helping out on those two days each year can never be replicated.”