Buffalo Soldiers Names Niladri Datta as Senior Advisor for Business and Growth

Advertising agency Buffalo Soldiers has announced the appointment of Niladri Datta as Senior Advisor – Business and Growth.

In his new role, Datta will focus on growing the business and developing strategic initiatives. His expertise in leading cross-functional teams and understanding of Indian market dynamics is expected to bring fresh insights and robust growth strategies.

Buffalo Soldiers is an industry agnostic agency, with B2C, B2B and Sports verticals and Datta’s role would be to guide the agency through new challenges and identify growth opportunities.

For nearly fifteen years, Datta was a central figure at LG Electronics, including as CMO as well as head of Product/Modern Commerce/E-Commerce, etc. As the leader in the washing machine industry for a decade, he ensured LG the leading position. brand in the sustainable consumption industry. Before joining Buffalo Soldiers, Datta also contributed to IFB, a home appliance brand. He held various positions before becoming head of marketing for all India for seven years and then returning as vice president – ​​responsible for marketing and strategy for two more years.

“Niladri is a force of strategic acumen and market knowledge. With him on board, we are all set to redefine the way brands engage with their audiences,” said Sumon K Chakrabarti, Co-Founder and CEO, Buffalo Soldiers.

With Datta’s strategic guidance, the agency would enhance its services and expand its presence in the competitive advertising landscape. Chakrabarti added, “Because with Niladri, we are about to take it to the next level.”