How the Atlanta Hawks Revolutionized Their Content Management with IMT + iconik

Their commitment to excellence has earned them a top five ranking in the world for ticketed events according to Pollstar, highlighting their influence and popularity in the entertainment industry.

The amount of content needed to promote, recap, and create exceptional brand experiences around the excitement of State Farm Arena is a significant workload that requires speed and cross-functional collaboration. The Atlanta Hawks produce approximately 1,000 projects each year, averaging six assets per project. These include:

• Video for the “key events” of the calendar: Hawks season schedule released, ticket pre-sales, tickets on sale and City Edition jersey released.
• 30-second promotional spots broadcast + adaptations for social networks
• Game promotions: Full media to promote 40 home games (with over 20 items per game) plus social media support for 40 away games
• Partner content: Assets distributed in collections (in iconik) for different brand partners

The sheer amount of content produced for these events, combined with the need for rapid distribution, presented both a significant opportunity and workload for their teams.

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