SweetWater Brewing Releases New Rowdy Peach IPA in Collaboration with Atlanta United FC

ATLANTA, July 19, 2024 (GLOBE NEWSWIRE) — Calling all 17 year olds¹! SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), one of the Southeast’s largest craft breweries and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), is partnering with Atlanta United to launch Rowdy Peach IPA, a bright and vibrant new beer that celebrates the 5 Stripes and its legion of passionate fans.

With its fresh, juicy peach flavors and 6.8% ABV, this medium-bodied IPA will draw fans into the game from tailgate parties to the final whistle. Rowdy Peach IPA pays homage to Atlanta United and the unmatched energy of its fans, with its red and black cans and a name inspired by the “We Are the A” chant that echoes through the stadium at every home game.

“With its easy-drinking peach flavor, Rowdy Peach IPA is truly a beer ‘from the south’ and a toast to MLS’s rowdiest fans, the team’s fearless players and our community’s vibrant soccer culture,” said Prinz Pinakatt, chief marketing officer, Tilray Beverages. “We are excited to continue our partnership with Atlanta United and build even deeper connections with our shared community here in Atlanta and across the country.”

“Atlanta United is thrilled to bring our fans Rowdy Peach IPA as part of our partnership with SweetWater Brewing,” said Garth Lagerwey, Atlanta United President and General Manager. “We share SweetWater’s commitment to innovation, and this collaboration is a tribute to the passion and energy of our fans. We’re excited for them to enjoy it while cheering on the team as we enter an important part of the season.”

Rowdy Peach IPA is available at all Atlanta United home games, in the SweetWater taproom, in 12-ounce six-packs and on draft. To find the beer in a store or on-site near you, please visit the SweetWater Beer Locator.

As the Official Craft Beer Partner of Atlanta United, SweetWater has enhanced the matchday experience this season with tailgate activations and viewing parties at its beer garden, which will host the official viewing party for Atlanta United’s away game against the New York Red Bulls on September 21, 2024. SweetWater’s beer garden will also feature TV viewing areas for all Atlanta United games and limited-edition merchandise giveaways for fans of the 5 Stripes.

About SweetWater Brewing

SweetWater Brewing Company, one of the largest craft breweries in the Southeast, is an award-winning brewery known for its heady beers, including the original 420 Extra Pale Ale. SweetWater’s craft beers are available from coast to coast. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign,, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis lifestyle and consumer packaged goods company that inspires and empowers the global community to live their best lives.

For more information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.

ABOUT Atlanta United

Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in its second season, the earliest title won by an expansion team since 1998. The club has set several league records, including season ticket sales (over 36,000), average single-season attendance (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home games at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit www.atlutd.com and follow @ATLUTD.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) is a leading global consumer and lifestyle products company with operations in Canada, the United States, Europe, Australia and Latin America. We improve people’s lives – one person at a time – by inspiring and empowering a global community to live their best lives, enriched with moments of connection and well-being. Tilray’s mission is to be the most responsible, trusted and market-leading cannabis and consumer products company in the world, with a portfolio of innovative, high-quality and beloved brands that meet the needs of the consumers, customers and patients we serve. A pioneer in cannabis research, cultivation and distribution, Tilray’s unparalleled production platform supports more than 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based edibles and craft beverages.

For more information on how we are opening a world of wellness, visit www.Tilray.com and follow @tilray on all social platforms.

Forward-Looking Statements

Certain statements contained in this communication that are not historical facts constitute forward-looking information or forward-looking statements (collectively, “forward-looking statements”) under Canadian and United States securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements may be identified by words such as “expect,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “should” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, objectives, projections or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses or current expectations. Many factors could cause actual results, performance or achievements to differ materially from any forward-looking statements, and other risks and uncertainties not currently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these and other risks and factors, see Tilray’s most recently filed Annual Information Form and Tilray’s Annual Report on Form 10-K (and other periodic reports filed with the SEC) filed with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company undertakes no obligation to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise, except as required by applicable securities laws.

For more information:

SweetWater Brewery Media:

Chris Hong, [email protected], (970) 924 – 0704 ext. 2103,

Tilray brand media: Berrin Noorata, [email protected]

Tilray Brands Investors: Raphael Gross, (203) 682-8253, [email protected]

¹ Atlanta United is a club that relies on the grassroots and community. So much so that they retired the number 17 jersey to pay tribute to the city, the fans, and the pioneers who keep the club and Atlanta moving forward. In short, “17” refers to the Atlanta United fans.