Sephora’s Biggest Event Comes to Atlanta | Sephoria

ATLANTA — Sephora, the wildly popular beauty retailer, is bringing its largest experiential event yet, Sephoria, to Atlanta for the first time.

Sephora is a global event that takes place in cities like Paris, Shanghai, Dubai and Rio de Janeiro over two days. It will arrive in Atlanta on September 27 and 28 at the Pratt Pullman District in the Kirkwood neighborhood.

As Atlanta continues to become a luxury capital of the South, with high-end brands like Loewe and Brochu Walker recently expanding there, it makes sense that Sephora would choose the city in the woods to host an exclusive gathering with celebrity guests like Winnie Harlow to represent some of its most prestigious lines.

Read the full story in the Atlanta Business Chronicle.