Investigating the Burt’s Bees Privacy Class Action Lawsuit

Burt’s Bees data breach: who is affected?

Have you purchased products from www.burtsbees.com? Do you live in California, Washington, Pennsylvania, Florida or Massachusetts? An investigation has been launched to address allegations that the personal care company compromised consumers’ privacy by improperly tracking their browsing activity using PayPal cookies. Fill out the form on this page to see if you qualify to participate in this class action investigation.

When you shop online, you trust that your personal information is kept safe. Unfortunately Some companies may illegally collect and share customer information.

A new privacy class action lawsuit accuses Burt’s Bees of sharing information without your consent.

Burt’s Bees is known for its personal care products and sells its goods in stores and online. However, the company’s online platform may engage in questionable data collection practices and share that information with PayPal. Although PayPal’s privacy practices are generally considered secure, sharing your data may put your personal information at risk. Sharing this information may also violate mutual consent laws, also known as wiretapping laws.

The Burt’s Bees website and PayPal cookies

When browsing websites, it is fairly normal for consumers to see notices about the use of cookies. In most cases, these cookies are used by the website owner to track your browsing behavior. This information is used for marketing purposes or to improve the user experience. However, website owners may not be permitted to share this information with other companies.

In the case of Burt’s Bees, it is alleged that a PayPal cookie is embedded in the site before the checkout page, which gives PayPal information about your browsing behavior, regardless of whether you purchase anything or not.

How do bipartisan consent laws work?

This privacy class action lawsuit investigation focuses on states with mutual consent laws: California, Washington, Pennsylvania, Florida, and Massachusetts. Mutual consent laws require that all parties involved in a conversation must consent to the recording before the recording begins. If two people are having a conversation on the phone or in person and one of them wants to record the conversation, both parties must consent to the recording of the conversation. The recording party may be breaking the law if the other party does not consent. The same rules apply to collecting personal information from website cookies.

California Invasion of Privacy Act (CIPA)

When it comes to protecting people’s privacy, California is a regular legislative pioneer. It was the first state to pass laws that provided comprehensive data protections. Originally drafted in 2014, California Invasion of Privacy Law was developed to protect against landline wiretapping, telephone surveillance and more. Over time, it has been expanded to provide a range of protections for people who transmit personal information electronically.

In 2020, California also passed the California Consumer Privacy Act and the California Privacy Rights Act. These two laws enshrined the right to privacy for all California citizens and created regulations for companies that collected and sold personal data. The other states involved in this class action lawsuit – Washington, Pennsylvania, Florida and Massachusetts – have passed similar laws to protect people’s private data.

Fill out the form on this page to see if you qualify for a free case evaluation.