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Atlanta company offers new way to find housing and grow your savings while renting – WSB-TV Channel 2

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ATLANTA — There’s a new way to rent, a way to grow your savings and actually make money while you rent.

Roots, an Atlanta-based company, offers a new solution to finding housing during a record housing shortage, and even helps you make money while you do it.

South Fulton resident Trina Reid said she was renting from Roots and it was something she had never experienced before.

“I’ve never been in good health with a rental company like them and the work they do in the community,” Reid said. Channel 2’s Justin Farmer.

Reid has been renting a home owned by Roots for more than four years. All the while, she made money as an investor in the very company that owns her house.

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“The Live Like Home program allowed me to save money so I could buy a house (it was a great experience),” said Reid.

Roots founder Daniel Dorfman explains that his company takes its residents’ security deposit and invests it, then deposits an additional $150 into your investment account four times a year, provided you do three things:

  1. Pay your rent on time
  2. Do not have any police activity in your rental
  3. Provide a short video of your rental to ensure small maintenance issues don’t become bigger ones.

Dorfman said. Channel 2 News that the company wanted to offer its residents “the opportunity to be partners in the building and, along the way, they can also earn equity.”

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Darrel and Morgan Current, other Roots tenants, said the system works well for them.

“In the year we lived there, (we) earned 16% on our investment and almost doubled our deposit and used funds to help us purchase our first home,” Darrel Current said.

You also don’t have to rent a Roots home to invest in the concept. In fact, for just $100, anyone can invest in the real estate investment trust.

Financial advisor Ted Jenkin said News on channel 2 he likes the idea.

“Even in a recession, what’s defensive is we see a housing shortage, and that’s exactly what this is,” Jenkin said.

Dorfman said the company’s growth has exceeded all his expectations.

“(It is the) first real estate fund where investors and residents work together to create wealth together,” he said.

Dorfman said their average rent is between $1,500 and $2,000 a month, making it available to a broad group of Atlantans.

To find out more, title online.

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