Golf marketing company Buffalo Groupe acquired by Florida-based ClubWorks

High-profile marketing firm Buffalo Groupe – which has a broad client list across various sectors of the golf industry – has been acquired by ClubWorks, a Florida-based company focused on the club, leisure and hospitality sectors.

Headquartered in Charleston, South Carolina, Buffalo Group will retain its identity as a wholly owned subsidiary of ClubWorks. Kyle Ragsdale will remain CEO and Emily Clark has been promoted to president and chief marketing officer of Buffalo Groupe. Both will join the ClubWorks board of directors.

Buffalo Groupe was founded more than two decades ago and was spun off from Billy Casper Golf as Buffalo Agency in 2019 before being rebranded as Buffalo Groupe with clients in golf, travel and real estate. With a roster of approximately 100 employees nationwide, its clients include the USGA, Club Champion assembly company, Casa de Campo resort in the Dominican Republic, Omni Hotels, Golf Channel and many others.

“Buffalo Groupe was founded on the premise that golf and other highly engaged escape industries represent an incredible marketing vehicle,” Ragsdale said in a press release announcing the acquisition. “Our client list and passionate team members validated our strategy.”

ClubWorks was established in 2022 as a professional services platform with subsidiaries that now include Peacock + Lewis, JBD JGA Design and Architecture, Private Club Films, Visionary Spectacle Studios and GGA Partners.

“Our portfolio of companies is purpose-built, bringing together the best companies with targeted expertise to meet the diverse needs of club, leisure and hospitality businesses,” said Michael Leemhuis, Chairman and CEO of ClubWorks, in the Press release. “With the addition of Buffalo Groupe, we expand our offering with industry-leading expertise in creative, digital marketing, events, public relations and research, providing significant added value for existing and prospective clients .

Article originally published on GolfWeek