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Atlanta rapper becomes latest owner of Smoothie King franchise, opens spot at State Farm Arena – WSB-TV Channel 2

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ATLANTA — Just before the NBA Draft Party, Atlanta rapper 2 Chainz became the latest franchise owner of a Smoothie King. A longtime smoothie enthusiast, the rapper helped spearhead the new kiosk’s opening Wednesday.

Partnering with his friend Phillip Jones, also a Smoothie King franchisee, 2 Chainz opened a booth inside State Farm Arena.

The company said the rapper did it just in time to catch all the fans at the Atlanta Hawks Draft Party.

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Explaining the partnership and where it came from, 2 Chainz, who grew up in College Park, said the new team is something long on his horizon.

“I visit Smoothie King at least twice a week, so this partnership has been a long time coming,” 2 Chainz said. “Opening a Smoothie King at State Farm Arena seemed like the right decision. Throughout my health journey, I’ve been mindful of my choices, and when I go to games and events, it’s no different: I’m always looking for nutritious options and Smoothie King is in a class of its own when it comes to delicious smoothies. no added sugar. I am proud to join the brand.

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Echoing the rapper’s vibe, Smoothie King executives said they were equally excited about the partnership and the new location.

“As we continue to expand, we are excited to welcome 2 Chainz to our franchise family, not to mention working with one of our great partners in the Atlanta Hawks,” said Wan Kim, CEO of Smoothie King. “2 Chainz’s passion for health and wellness aligns perfectly with our mission to inspire a healthy, active lifestyle; this, coupled with his entrepreneurial spirit, embodies the essence of our brand and makes it a perfect combination.

In addition to participating in the hype surrounding the Hawks’ draft Wednesday, Smoothie King has been the official smoothie partner of the Atlanta Hawks since 2023. A team representative was equally enthusiastic.

“This is an incredibly exciting time for our franchise and the entire community. Having two of our favorite partners in 2 Chainz and Smoothie King select State Farm Arena for a new location is a perfect fit. Our fans will appreciate having another nutritious and delicious option at games and concerts,” said Andrew Saltzman, executive vice president and chief revenue officer of Atlanta Hawks & State Farm Arena.

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