Revamped website targets business growth!

Invest Buffalo Niagara (InBN), a nonprofit organization dedicated to economic development in the Buffalo region, has partnered with a local Buffalo web design company, Williams Media, to revamp its website.

The goal? Create a more user-friendly and visually attractive platform that highlights the region’s assets and attracts businesses wishing to expand or relocate.

“The refreshed website provides a gateway for those considering expanding or relocating their business to Buffalo Niagara,” said Sarah Larson, chief branding and creative officer at InBN. “The modern appearance perfectly illustrates the innovative spirit of our local economy.”

Williams Media, known for its expertise in website design and development, SEO and digital marketing, has completely revamped InBN’s website. This included developing a new content strategy aimed at business owners and site selectors, as well as a stunning new user interface (UI) and user experience (UX) design.

“We are thrilled with the results of our partnership with Williams Media,” added Larson. “Their expertise in web design in Buffalo is exactly what we needed to showcase the potential of our region.”

The Buffalo company also implemented a “precision-designed development architecture” to ensure the website functions flawlessly and effectively communicates InBN’s value proposition. Additionally, InBN will benefit from ongoing website management services provided by Hueston, a sister company of Williams Media.

“Growing up here and seeing Buffalo’s incredible resurgence made being a part of this project very special for my team and me,” said Michael Williams, CEO and founder of Williams Media. “Working with the InBN team was so refreshing: their passion for Buffalo is contagious and the work they do is incredible! »

With its new website, InBN believes it will be even better positioned to attract businesses and continue to drive economic growth in the Buffalo Niagara region. The new platform serves as a valuable resource for potential investors, providing them with a clear picture of the many benefits of doing business in Buffalo. InBN believes this website redesign will be a major step in achieving its economic development goals.