Google AdSense announces updates to its sexually explicit content and spam policies. CSR for India

New policy changes to combat synthetic content and web search spam

Publishers and content creators are encouraged to stay abreast of these changes to avoid potential disruptions to their AdSense operations.

NEW DELHI (India CSR): In a recent notification, Google AdSense has announced upcoming changes to its sexually explicit content policy as well as revisions to its spam policies. These changes are scheduled to take effect in May 2024 and are part of Google’s ongoing efforts to maintain a safe and trusted environment for both users and advertisers.

Tighten controls on synthetic sexually explicit content

The revised Sexually Explicit Content Policy aims to address the evolving challenges posed by synthetic media. Starting next May, Google will explicitly ban the promotion, creation or distribution of synthetically modified or generated content that contains sexually explicit material or nudity. This update is in response to the increasing use of sophisticated technologies that can create realistic synthetic media, which creates new moderation challenges.

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Editorial changes to the spam policy

In addition to the update on sexually explicit content, Google has also revised its spam policies related to web searches. These editorial updates are intended to further refine content evaluation and ensure that spam or manipulative practices do not impact the quality of search results. The details of these editorial changes were not explained, but they are expected to improve the integrity of search results by preventing fraudulent practices.

Implications for AdSense publishers

For AdSense publishers, these policy updates do not require immediate action. However, the changes underscore the importance of adhering to Google’s policies and ensuring that all content, especially content that could be considered explicit, meets the new standards. Publishers are encouraged to review their content strategies and prepare for compliance once the new guidelines come into effect.

Important Facts About Google Adsense Policy Updates

The following table summarizes the key facts about Google policy updates:

Policy update	Sexually Explicit Content and Spam Policy
Effective date	May 2024
Primary changes	– Ban on synthetic sexually explicit content – Editorial updates to the spam policy
Focus of the policy on sexually explicit content	No promotion, creation or distribution of synthetically modified/generated sexually explicit or nude content
Focus of spam policy update	Refining the criteria for evaluating content and deterring spam practices in Google web search
Action required	No immediate action is required for AdSense publishers
Purpose of the updates	– Overcome the challenges presented by synthetic media – Maintain the quality and trust in Google search and advertising