Buffalo Wild Wings Take Shot at Red Lobster as It Announces Wings Deal – NBC 7 San Diego

Red Lobster made a similar bottomless deal with its $20 Endless Shrimp deal that backfired after the long-running promotion was made permanent in 2023.

While the all-you-can-eat shrimp deal led to increased traffic at his restaurants, it led to millions in losses because it was too popular and too cheap. It became a contributing factor to the troubled company’s bankruptcy filing Monday. The chain has reportedly been mulling a Chapter 11 filing since April as it searched for a buyer and closed nearly 50 restaurants in more than 20 states.

Buffalo Wild Wings is taking steps with its all-you-can-eat offering to avoid a similar fate of underfunded overconsumption.

The limited-time all-you-can-eat offer is for boneless wings only, as opposed to more expensive bone-in wings whose price can fluctuate. Offer is limited to one person per order and cannot be shared.

And don’t even think about packing up those leftover wings to take home, because that’s a no-go.