Dainese opens D-Store in Atlanta – Roadracing World Magazine

Dainese Group Announces Official Opening of Atlanta Flagship Site

An experience with racing souvenirs and complete ranges of protective clothing from Dainese group brands; Dainese, AGV helmets and TCX shoes

Atlanta, Georgia. – Dainese (www.dainese.com), the global leader in protective clothing for dynamic sports, today announced the official opening of its latest flagship store in Atlanta.

The new D-Store in Atlanta offers a wide range of cutting-edge Dainese motorcycle clothing, including leather suits, jackets, pants, gloves, boots and advanced protective equipment. With a reputation built on decades of innovation and commitment to rider safety, Dainese continues to push the boundaries of technology, design and craftsmanship, meeting the evolving needs of the motorcycling community. Featured products include the world’s first and most advanced portable airbag system for any type of motorcyclist. From D-air racing suits and jackets for street and touring to the versatile Smart Jacket, a cutting-edge airbag vest that can be worn with any clothing.

Visitors to the Atlanta D-Store can explore Dainese’s Custom Works program and design their dream racing suit with full customization, including colors, graphics, logos and more. The innovative AGV range of helmets will also be available, including the just launched Streetmodular, K6, Pista GP RR Limited Edition helmets as well as the AX-9 and Legends collection. As well as the complete 2023 footwear collection for TCX boots designed with maximum protection and comfort on – and off-road, for all four seasons.

“Each Dainese store across the country is its own unique experience, the Atlanta store is a testament to that, and we are very excited to open our doors in this diverse and dynamic city that is one of the most enthusiastic markets for motorbike. industry,” said Louis Ortega, general manager of Dainese North America. “We look forward to seeing our new location become a premier destination for the Atlanta area’s vibrant motorcycle community, providing opportunities for group rides, events and fostering community connections.”

Dainese Atlanta is conveniently located at 2905 Cobb Pkwy SE Suite 110, Atlanta, GA 30339, just off the 75 Cumberland Mall exit. In addition to the store’s retail offerings, Dainese Atlanta will host regular group rides and meet-ups, fostering a sense of community among local riders.

DAINESE GROUP

Dainese is the world leader in premium protective equipment and clothing for motorcycling and other dynamic sports. Headquartered in Vicenza, Italy, the company employs more than 1,000 employees and has a presence across EMEA, APAC and the Americas. Dainese has three powerful brands (Dainese, AGV and TCX) synonymous with innovation and technical excellence. It operates in 96 countries through long-standing relationships with leading wholesale partners, 38 directly-operated destination stores and a direct e-commerce channel. Founded in 1972 by Lino Dainese, the Dainese Group develops cutting-edge protective clothing intended for the practice of dynamic sports: motorcycling, winter sports, cycling, horse riding and sailing. Dainese, AGV and TCX products represent the technological frontier in protection in dynamic sports and are used by the world’s best athletes, from Valentino Rossi to Olympic ski champion and World Cup downhill winner Sofia.