ABC13 and ¡Que Onda! Magazine Partners to Empower Latinx and Hispanic Voices

HOUSTON, Texas (KTRK) — As Houston’s news leader, ABC13 is strongly committed to covering all of our diverse communities.

On Thursday, ABC13 Houston announced a content partnership with ¡Que Onda! Reviewhighlighting its inclusive storytelling and Eyewitness News’ nearly 70 years of reporting in Southeast Texas.

Since 1993, ¡Que Onda! served Latino and Hispanic readers by bringing bilingual Houston stories, cultural and community resources to newsstands.

Together, we will work to bring you stories that recognize and celebrate the contributions of Latinos and Hispanics in the Houston area.

CLICK HERE: Read the May 23 edition of Que Onda

Both news organizations will share digital content, promote valuable community events and innovate the way we serve all of our diverse audiences.

Nearly 46% of Houstonians now identify as Hispanic or Latino, according to census data.

“ABC13 is proud to be the news leader in Houston and if we want to stay on top, we must reflect and meet the needs of our diverse communities. We must understand the stories that matter most to Latino and Hispanic viewers and bring more stories to a wider audience with great partners like !Que Onda!.”

ABC13 is celebrating 70 years of service to the Houston community this year.

The station was first to hire a Hispanic journalist in the Houston market when Elma Barrera joined the team in 1983.

Today, Eyewitness News is proud to have deep roots in Houston’s Hispanic and Latino communities, with many anchors and reporters having grown up and raising families here.

Meet the Esparza family, ¡Que Onda! Magazine publishers

¡Que Onda! The magazine celebrated 30 years of service in September and recently received proclamations from Houston Mayor John Whitmire and Harris Co. Commissioner Lesley Briones.

Publisher Gabriel Esparza said he is excited about the opportunity this partnership brings as his magazine looks forward to its next 30 years.

“We are honored to partner with Houston’s news leader, ABC13. Our goal is to inform Houstonians about the Hispanic community and show them the impact of the culture, business and stories that make this community special,” Esparza said. “We plan to use our two resources to raise awareness through news, promotions, events and celebrations.”

For more information, visit Que Onda magazine website.