Atlanta submits proposal to host Sundance Film Festival, pledges $2 million in support

ATLANTA — The city of Atlanta has officially submitted its request for proposal to host the Sundance Film Festival.

The festival, started by actor Robert Redford’s company in the 1970s, attracts more than 100,000 visitors to Utah each year.

However, the current contract between the Sundance Institute and Utah will expire in 2026. Channel 2 Action News reported last month that at least three Georgia cities were considering applying to host Sundance in 2027 and beyond in an effort to attract Sundance.

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On Monday, Atlanta officials launched a website with their proposal explaining why they believe the Sundance Institute should choose Atlanta.

“We are honored that Atlanta is being considered as a potential host for the Sundance Film Festival in 2027 and beyond. Atlanta is where the worlds of film, entertainment, economic development, diversity and inclusion meet and grow cohesively,” Mayor Andre Dickens said in a press release Monday. “We are ready to show the Sundance Institute that Atlanta is the place where opportunities are endless and Sundance can continue to shine.”

Officials say the city and its partners have pledged at least $2 million to support the Sundance Film Festival.

This is a developing story. We’ll have the latest on the proposal, and its potential impact on the city, on Channel 2 Action News at 4 p.m.

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