Argentina continues to grow its software brand in the Atlanta tech ecosystem

A group of around fifteen Argentine software companies visited Atlanta in mid-April, they will get an in-depth look at a booming technology market while showcasing their capabilities to potential partners.

Organized by the South American Ministry of Commerce of the country, the delegation represented expertise in emerging sectors such as financial technology, augmented reality, artificial intelligence and much more.

It’s part of an effort to build Argentina’s brand in software in the same way American consumers associate its wine and beef with excellence, said Marina Riparia coordinator from Argentina Ministry of Foreign Affairs, Trade and Religious Affairswho helped escort the group to the Atlanta Tech Village, ATDC, Tech Alpharetta and other local incubators.

“I think the authorities realize we need to diversify,” Ms Ripari said.

Members of the Argentine diaspora are often found at high levels of Atlanta tech companies and Fortune 500 companies — including some who met the group — but that doesn’t always translate into respect for the education system who created them in their country.

“This sector is really powerful. We have a lot of talent in Argentina,” Ms. Ripari said, emphasizing that the problem here lies more in awareness. “I think the United States needs to know that we are powerful and that they can trust our people. »

The message is not new in Atlanta, where the Argentine National Software Association has brought several delegations. In 2022, former ambassador Jorge Arguello led a group here to unveil the Argentina keeps its promises platform, a database of some 1,600 companies ready to work for offshore clients.

Argentina, as many have said, offers a highly skilled, affordable, culturally savvy, and virtually on par with the United States technology sector.

Silvina Zublenaenvironmental engineer and account manager at Leafa software-as-a-service platform that helps businesses track their carbon emissions, has migrated to Alpharette with her husband and found it to be a great place to expand into the United States

Fully developed in Argentina, Leaf has a presence across Latin America and seeks to make a deeper impact here as climate regulations become stricter.

“We are at a moment where things are changing in terms of climate change and climate action, moving from a voluntary situation… to a force situation,” Ms. Zublena said.

Gustavo Sanabria, another Argentinian based in the metropolitan area, said that although the “gateway” for Argentine companies to the United States still seems to be Miami, where this group will soon travel to eMerge Americas conference, setting up in Alpharetta was a godsend for Captivatarwhich offers augmented reality solutions that help companies gamify soft skills training for new hires.

“We are a local company with Argentinian roots,” Mr. Sanabria said, noting that it was easy to network with similar companies after moving here.

Darwoftbased in the Argentinian city of Cordobaviews Atlanta less as an investment destination and more as a source of sales support in the U.S. market.

CEO Cécile Mariani said the company focuses on digital transformation and helps startups and established companies create minimum viable products to prove their business cases. Darwoft has had success working with hospitals in the United States that want to streamline and interconnect their technology stacks, and it has representatives in the United States. Oregon, Virginia and elsewhere. Atlanta could be next, Ms. Mariani said.

Other companies in the delegation focused on blockchain, artificial intelligence or other software niches, all waiting to be discovered by potential partners. Some, like G&L Groupwere looking for local startups to invest in.

For Ms. Zublena, Atlanta’s abundant trees and kind people are a bonus for the Argentines here.

“I tell them to come back more often,” she said.

But she also hopes the trip will send a message in the other direction, telling the story of Argentina’s charms more clearly to Atlanta audiences.

“We need to make everyone aware that our software is top-notch,” she said.

THE Consulate General of Argentinaheaded by the consul general Alana Lomonaco Bustoorganized the route on the ground.

She and the Deputy Consul General (and her husband) Sébastien D’Alessio have now turned their attention to a delegation of sports technology companies that plan to travel to Atlanta on June 20 when Argentina faces Argentina. Canada in the CONMEBOL Copa America opening of the football tournament Mercedes-Benz Stadium.

See the full list of Argentinian companies visited for the software delegation below:

Contact the consulate here.

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