Niladri Datta Named Senior Advisor for Business Growth at Buffalo Soldiers

Buffalo Soldiers, the dynamic advertising agency, is delighted to welcome Niladri Datta as its new Senior Advisor for Business and Growth, highlighting his significant impact on the industry.

Datta, known for his transformative leadership and strategic expertise, brings three decades of experience to the Buffalo Soldiers, with significant impact on Indian businesses, particularly in the consumer durable goods sector.

For nearly 15 years, Datta played key roles at LG Electronics, including as Director of Marketing and Product Oversight/Modern Commerce/E-Commerce. Leading the washing machine industry for 10 years, he consolidated LG as a leading brand in consumer durable goods.

Before Buffalo Soldiers, Datta excelled at IFB, a leading Indian home appliance brand. Having held various positions, he became the All India Marketing Manager for 7 years. He then returned as Vice President of Marketing and Strategy for an additional 2 years, driving IFB’s growth and market dominance.

At Buffalo Soldiers, Datta will focus on growing the business by developing strategic initiatives aligned with the agency’s future vision, bringing fresh perspectives and robust growth strategies through his expertise in leading teams cross-functional skills and deep understanding of Indian market dynamics.

Sumon K Chakrabarti, co-founder and CEO of Buffalo Soldiers said, “Niladri is not just any addition to our team; he has strategic sense and market knowledge. With him on board, we’re all set to redefine how brands interact with their audiences. His vision aligns perfectly with our goals, and his arrival marks a crucial chapter in our journey to becoming an industry leader.

Buffalo Soldiers’ is an industry-agnostic agency with significant B2C, B2B, and Sports verticals. Datta’s role will be to guide the agency through new challenges and identify growth opportunities.

Niladri Datta Express, “This is a fantastic new chapter in my career and I look forward to contributing to Buffalo Soldiers’ journey of transformation and breakthroughs in the world of advertising.” The opportunity to impact the market with a team as dynamic and passionate as this is truly invigorating.

With Datta’s strategic guidance, Buffalo Soldiers is poised to enhance its services and expand its presence in the competitive advertising landscape. The agency looks forward to benefiting from his extensive experience and leadership as it continues to deliver cutting-edge solutions to its client partners, helping brands make a deeper impact in their marketing journey.

"Watch this place," added Chakrabarti, “because with Niladri we are about to take it to the next level.”