Sephora to Come to Atlanta with All-New Beauty Funhouse Theme

THE WHAT? Sephora US has announced a new location and theme for its Sephora Salon. The LVMH-owned beauty retailer will host its annual event in Atlanta this fall, themed Beauty Funhouse.

THE DETAILS Tickets are now on sale for the in-person event, which is set to be the largest yet. The event will feature over 50 visual and tactile brand activations, including Fenty Beauty, Dr. Dennis Gross, Glossier, Sol de Janeiro, Laneige YSL Beauté, Charlotte Tilbury, Youth to the People and more.

THE WHY ? Jessica Stacey, Senior Vice President of External Communications, Experiential Partnerships and Marketing at Sephora, commented, “We are thrilled to bring the SEPHORiA experience to Atlanta, expanding our reach and creating buzz in a new, highly immersive market. SEPHORiA promises to deliver a wealth of new features this year, starting with our captivating Beauty Funhouse theme, which celebrates a spirit of joy, surprise and discovery in beauty. Our Funhouse is brought to life through multi-sensory, transportive and prismatic activations, which extend to the many stunning brand booths and masterclasses onsite, creating an atmosphere where everyone is invited to express themselves in new and dynamic ways. We look forward to launching an ever-evolving beauty event and celebrating our beautifully diverse community with surprises and perks throughout the event journey.”