Buffalo Wild Wings GO Spices Up Bergen County Square

Listen to this article

Buffalo Wild Wings GO is celebrating its new Bergen County restaurant by offering customers the chance to win free wings for a year.

Located at 487, rue du Marché in the Saddle Brook Shopping Center Market Square, BWW GO will begin welcoming diners at 10:30 a.m. on May 29. The first 100 guests in line will receive a voucher for six wings each week for 52 weeks, the chain announced in a May 24 release. statement.

The grand opening ceremony will feature local officials and first responders participating in the ribbon-cutting ceremony, as well as entertainment and giveaways provided by the radio station. WDHA 105.5 FM.

“For years, attending Buffalo Wild Wings has been a part of our family traditions, and we look forward to bringing that sense of community and tradition to the Saddle Brook area for years to come,” Bill Mulholland, Saddle Brook Buffalo Franchisee Wild Wings Go. said in a statement.

The new Saddle Brook restaurant employs 30 crew members, according to the company.

A faster path to the wings

Launched in 2020, the streamlined BWW GO concept features the chain’s popular menu items such as traditional and boneless wings, hand-breaded tenders, chicken sandwiches, burgers, sides and all 26 sauces and dry rubs Buffalo Wild Wings signature. Customers can order meals for takeout, delivery or in-store.

According to CNBC, BWW, owned by Inspire Brands, launched the quick service concept to expand its presence while providing customers with a more convenient option. The outlet also said that GO locations could attract investors with their lower price: a traditional BWW location requires between $2.44 million and $4.83 million in initial investment, while a Go location can cost a franchisee between $560,000 and $1.05 million.

CNBC also said the parent company would “consider going public in late 2024 or 2025 and seek a $20 billion valuation,” citing a February Bloomberg Report.

Following the grand opening ceremony, the new Saddle Brook restaurant will be open Sunday through Thursday from 11 a.m. to 11 p.m. and Friday and Saturday from 11 a.m. to midnight.

In New JerseyThere are 27 traditional BWW restaurants and GO locations, according to the company’s website.