FORTH Atlanta Launches, Pioneering a New Path in Holistic Hospitality

This groundbreaking development sets a new paradigm in community placemaking, featuring a luxury boutique hotel, four distinct restaurant and bar concepts, an event space, a state-of-the-art fitness center and a members-only social club.

New City Properties and Method Co., an Atlanta-based real estate company known for its award-winning hospitality concepts nationwide, today announced the grand opening of FORTH Atlanta. Located in Atlanta’s booming Old Fourth Ward neighborhood, FORTH Atlanta introduces an unprecedented hospitality landmark to the city, combining wellness, design, cuisine, culture and social connection in one holistic destination. FORTH Atlanta’s 16-story design includes a 196-room luxury boutique hotel, four distinct food and beverage concepts, an expansive outdoor pool and sundeck, and a state-of-the-art fitness center with spa-like wellness classes and offerings. The property also features a members-only social club with curated programming and a signature restaurant, bar and lounge. In a neighborhood that has seen dramatic revitalization in recent years, FORTH Atlanta sits amidst the latest developments of the Old Fourth Ward, Ponce City Market, and The BeltLine’s Eastside Trail, which is now emerging as the city’s new gathering place for cuisine, creativity, and connection.

FORTH Hotel

FORTH Hotel offers travelers a luxurious stay experience, with rooms featuring floor-to-ceiling windows and stunning skyline views, as well as a wealth of on-site amenities and thoughtful programming. The hotel’s interiors were designed by Morris Adjmi Architects, in collaboration with Method Studios, Method Co.’s in-house design firm, drawing inspiration from contemporary European design and early American traditions. Handmade wood furniture, layered fabrics and textures, vintage pieces and carefully curated objects give the hotel an immediate sense of place and an air of craftsmanship. Rooms exude warmth and an attention to detail, highlighted by details such as custom wallpaper designed by Method Studios, bedding by Bellino Fine Linens, bath products by Le Labo, custom shaker-style cabinetry and striking furniture by Lawson Fenning, Pedrali, Sun at Six, Menu and Gubi. Select suites also offer spacious private terraces, including one suite with an outdoor wood-burning fireplace. For guests seeking longer stays and more space, FORTH Hotel also offers 39 residential suites, combining boutique hotel service and design with full-size appliances, washers and dryers, All-Clad cookware and Fortessa glassware, separate living areas, plank-sawn oak floors and custom furniture. FORTH Hotel guests also have access to the property’s state-of-the-art fitness center and multiple restaurant and bar concepts.

FORTH Food and Beverage

From ground level to rooftop, FORTH Atlanta features a series of distinct food and beverage concepts, thoughtfully designed by Philadelphia-based Stokes Architecture + Design in collaboration with Method Studios. On the ground floor, Il Premio is a refined, modern Italian steakhouse featuring a menu of fresh, house-made pastas, premium meats and a carefully selected Italian wine list, while Bar Premio, the café and bar located along the hotel lobby, offers a casual all-day program with La Colombe coffee, house-made pastries, salads and Italian sandwiches during the day. In the evening, Bar Premio honors the tradition of the aperitivo, with an extensive wine selection, shareable plates and traditional Italian desserts. FORTH’s rooftop cocktail bar, Moonlight, pays homage to the vibrant restaurant rooftops of the 1970s, with mid-century modern Italian design and creative cocktails. After a day in the sun, Elektra, the poolside restaurant and bar, beckons guests with an airy, coastal-inspired design and Mediterranean-influenced menu, also available poolside. Elektra is now open, as is the pastry and coffee service at Bar Premio, with Il Premio, Bar Premio’s food and wine program, and Moonlight set to open later this summer. Additionally, FORTH Atlanta’s flexible space is designed to accommodate both grand and intimate events, with up to 350 seated guests and a food and beverage program provided by FORTH’s various culinary concepts. FORTH’s food and beverage program was developed and overseen by Method Co., the hospitality group behind award-winning concepts including HIROKI and Wm. Mulherin’s Sons Restaurant and Hotel in Philadelphia, The Quinte Oyster Bar and Lowland at The Pinch Hotel in Charleston, Simmer Down and The Quoin Restaurant within The Quoin Hotel, and Le Suprême, Kamper’s, HIROKI-SAN and Sakazuki at Book Tower in Detroit.

Club FORTH

Within the walls of FORTH lies another experience all its own: a private, members-only social club unlike any other in Atlanta. The FORTH Club is inspired by the grand tradition of early 20th-century salons, where community luminaries gather to connect, share stories and learn from one another. Members of the FORTH Club are a community of Atlanta’s most exciting and thoughtful doers and doers. They will have access to the pool and fitness center, a curated events program, and exclusive access to the private bar and lounge helmed by Executive Chef Jonathan McDowell.

FORTH Fitness Center

FORTH offers hotel guests and club members a 20,000 square foot world-class wellness and fitness experience featuring Technogym equipment, specialty classes, dynamic studios and personal training. The fitness center offers yoga, HIIT, meditation and barre classes, as well as reformer, classic and mat Pilates classes. Classes are offered 7 days a week. Post-workout, a variety of recovery treatments are available to club members, including Theragun machines and personalized and specialty massages. Locker rooms are equipped with luxury amenities including a steam room, cold plunge and dry sauna; laundry services are also available. The FORTH pool is also open to members for workouts and relaxation. The 2,400 square foot pool features two dedicated lanes, available Monday through Friday from 6 a.m. to 9:30 a.m.

FORTH’s wellness spaces were designed to create an elevated, fresh, spa-like atmosphere that is open and filled with natural light. The main fitness area features vintage pendant lighting, white oak wall paneling, and a mix of polished concrete and maple flooring. A highlight of the design is the Pilates room, which features linen-paneled walls, built-in wood-paneled storage, and a Shoji-inspired display case with etched glass to create a calm, uncluttered environment. The fitness and wellness center is the energetic heart of the FORTH experience, executed in minute detail to provide each member with an experience that feels effortless.

FORTH Atlanta is located in the city’s Old Fourth Ward, a neighborhood rich in history and growing in popularity among locals as the city’s hippest neighborhood. At the heart of the neighborhood is the Martin Luther King Jr. National Historic Site, where visitors can explore the civil rights leader’s childhood home and the Ebenezer Baptist Church where he preached. Nearby, the Atlanta BeltLine Eastside Trail offers a scenic promenade adorned with murals and sculptures, perfect for leisurely strolls and bike rides. FORTH Atlanta marks the continued growth of the neighborhood and the introduction of the area’s first luxury boutique hotel, the city’s first social club of its kind, and a variety of upscale food and beverage concepts that will offer locals and travelers new ways to experience the Old Fourth Ward and Atlanta as a whole.

Hotel website