Sephora Experience 2024 to Take Place in Atlanta

Sephora’s beauty experience event, Sephoria, returns in 2024 with a new location for two days.

The in-person event, taking place at Pullman Yards in Atlanta on September 27-28, will feature more than 50 visual and tactile brand activations from a range including:

• Selena Gomez Rare Beauty
• Fenty Beauty by Rihanna
• Makeup by Mario
• Beauty by Danessa Myricks
• Skin Care by Dr. Dennis Gross
• FORVR Mood
• Cayenne skin
• More shiny
• Glow Recipe
• Sun of Janeiro
• Tatcha
• The snow
• Pie
• Drunk Elephant
• Friend Cole
• Moroccan oil
• K18
• Yves Saint Laurent
• SNRA
• friend
• Charlotte Tilbury
• Natasha Denona
• Youth to the people
• Jane, the brown girl
• Valentino
• Dyson
• Maison Margiela
• Beauty LYS
• Kayali; and
• Sephora Collection

(Learn more: Sephora Updates Beauty Insider Birthday Gifts for 2024)

“We are thrilled to bring the Sephoria experience to Atlanta, expanding our reach and creating buzz in a new, highly immersive market,” said Jessica Stacey, SVP of External Communications, Experiential Partnerships and Marketing at Sephora. “Sephora promises to deliver a wealth of new experiences this year, starting with our captivating ‘Beauty Funhouse’ theme, which celebrates a spirit of joy, surprise and discovery in beauty. Our Funhouse is brought to life through multi-sensory, transportive and prismatic activations, which extend to the many brand booths and incredible on-site masterclasses, creating an atmosphere where everyone is invited to express themselves in new and dynamic ways. We look forward to launching an ever-evolving beauty event and celebrating our beautifully diverse community with surprises and perks throughout the event journey.”

The event will take place introduces new hero programming, including a spotlight on Sephora’s We Belong campaign, designed to immerse attendees in Sephora’s goal of championing a world of inspiration and inclusion where everyone can celebrate their beauty.