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Apple suspends its AI in Europe


Mon 24 June 2024 ▪
3
min reading time ▪ of
Maria M.

Tech giant Apple is slowing down the rollout of its new artificial intelligence features in Europe due to the strict regulations of the Digital Markets Act (DMA). As a result, hundreds of millions of users will not be able to rely on Apple Intelligence, iPhone mirroring and SharePlay screen sharing and will face a delay in complying with these new requirements.

EU draping, robots and Apple logo

Apple and crypto: A regulatory duel

Apple, an icon in the technology market and author of unattractive announcements, is in a dispute with the European Union. According to Cointelegraph, the new features like Apple Intelligencea revolutionary update based on diffusion models and sophisticated languages, are put on hold.

This technology promised to transform Siri and other applications into highly efficient personal assistants.

However Uncompromising European legislators on security and privacy issues Demand that tech giants ensure interoperability, as Apple believes this could compromise the integrity of its products.

In this race for compliance, Apple is encountering legal walls that were erected to limit the power of the gatekeepersApple, along with Alphabet, Amazon, ByteDance, Meta and Microsoft, is one of the six companies with considerable power in their respective markets and must now find the balance between innovation and regulation.

The DMA requirementswhich have been in force since May 2023, set out strict rules to ensure healthy competition and better user protection.

However, these regulations pose a major challenge for Apple, forcing the company to delay features that would have redefined the user experience when it comes to crypto and technology.

Features affected by regulation

iPhone mirroringthat allows users to control their iPhones from their Macs, and SharePlay Screen Sharingwhich offers the possibility to take control of devices via FaceTime, are also at risk.

These innovations that are coming onto the European market are victims of Apple’s concerns about the integrity and security of its users’ data.

Fred Sainz, Apple’s communications director, expresses his concerns:

We are concerned that the DMA’s interoperability requirements will force us to compromise the integrity of our products in a way that puts user privacy and data security at risk.

The issue is significant because these features aim to Improve connectivity and user experiencecrucial elements in a world where crypto and technology are increasingly intertwined.

The EU’s rigid stance, although justified by Safety requirementsposes significant challenges for companies that want to drive innovation while complying with strict regulations.

The conflict between Apple and the EU highlights the tension between technological innovation and regulation. The future of AI and crypto capabilities in Europe will depend on this delicate balance between progress and protection.

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Mikaia A. AvatarMikaia A. Avatar

Maria M.

The blockchain and crypto revolution is on the rise! And today, when the impact will be felt on the most vulnerable economy in this world, despite all the concerns, I tell you that I am responsible for some things

DISCLAIMER

The views, thoughts and opinions expressed in this article belong solely to the author and should not be construed as investment advice. Do your own research before making any investment decisions.