Monroe's steering and suspension program is back

BRUSSELS, June 12, 2024 (GLOBE NEWSWIRE) — DRiV Incorporated has announced a significant new investment in its popular Monroe range of steering and suspension. 750 new part numbers are on the way, increasing coverage by approximately 20% and underlining the Monroe brand’s unique commitment to providing parts designed to keep customers safe on the road and built to last to reduce relapses.

“We have listened to the market, which recognises the value of one of the world’s most recognised brands combined with exceptional coverage, premium quality, durability and safety,” said Robbie De Moor, Product Management Director at DRiV EMEA. “Monroe Steering and Suspension now offers all the benefits customers need to increase their share of this growing service category faster and more profitably.”

The Monroe steering and suspension range includes OE quality control arms and wishbones, ball joints, bushings, stabilizer links, tie rod ends and axial rods, and steering boots. This significantly expanded range complements the internationally recognized Monroe range of passive and electronic shock absorbers for light vehicles, as well as the Monroe Magnum shock absorbers for commercial vehicles.

Starting in July 2024, DRiV will introduce new steering and suspension SKUs for a range of popular newer vehicles, including AudiA4/A5; BMW (X)1, (X)2 and 3; Volkswagen Golf; Citroen C3; Peugeot208; Mazda2 And CX3; Ford Focus; Hyundai Tucson; Renault Megane; and more. Each part is proven to meet stringent OE safety standards. This is the result of state-of-the-art, in-house product design and measurement analysis, the use of high-quality steel and other materials, and extensive laboratory and vehicle testing for proper performance, corrosion resistance, and other important properties.

“Testing and validation is one area where DRiV really sets itself apart from the competition,” said Robbie De Moor. “As a leading original equipment manufacturer, Tenneco and DRiV have original equipment knowledge, unmatched design and manufacturing expertise, and quality processes that add safety and durability to every part, giving added confidence to the professionals who sell and install Monroe products.”

To ensure exceptional product durability and avoid service backlogs, DRiV invests in a comprehensive range of quality improvements across the entire Monroe line of steering and suspension products. These include:

Induction hardened ball studs
High-quality steel and/or aluminum materials
Advanced anti-corrosion coatings
High-quality dust cuffs made of chloroprene rubber and metal sealing rings
Bushings made of high-quality natural rubber

In addition to significant investments in products and outreach, DRiV has announced a comprehensive portfolio of high-visibility marketing activities and tools to maximize brand awareness and demand. These include a brand new website dedicated to Monroe’s entire steering and suspension program, offering detailed product information, an electronic catalog, technical tips and more; monthly online newsletters featuring Monroe’s latest products; a new QR code-based product authentication feature to protect customers from counterfeits and other inferior parts; and an extensive product and brand advertising campaign.

DRiV is also currently expanding and enhancing the presence of the Monroe Steering and Suspension range in the TecDoc catalogue to ensure dealers and installers have instant access to in-depth product information by part number, new product launches and more. In addition, the Monroe range is fully supported by DRiV’s market-leading technical training platform Garage Gurus, which offers free technical webinars, Gurus On-the-Go product support and live technical support via email and telephone.

“This is a complete relaunch and redesign of a comprehensive steering and suspension range that offers the peace of mind consumers need and expect – backed by one of the industry’s truly most iconic brands – and the durability that gives fitters the confidence that every steering and suspension repair builds customer trust and loyalty,” said Robbie De Moor.

To learn more about Monroe’s newly expanded and enhanced steering and suspension line, contact your DRiV parts supplier or sales representative and visit www.monroe.com.

About Tenneco

Tenneco is one of the world’s leading designers, manufacturers and marketers of automotive products for original equipment manufacturers and aftermarket customers. Through our DRiV, Performance Solutions, Clean Air and Powertrain businesses, Tenneco drives progress in global mobility by delivering technology solutions for passenger cars, commercial vehicles, off-road vehicles, industrial vehicles, motorsports and the aftermarket.

For more information, visit www.tenneco.com..

CONTACT:

Simonetta Esposito
Global Communication
Tenneco
[email protected]

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