Philip Morris suspends nationwide sales on Zyn.com following subpoena from Washington

Tobacco giant Philip Morris International said Monday it would halt online sales nationwide on Swedish Match North America’s ZYN.com as the maker of Zyn nicotine pouches responded to a subpoena from the District of Columbia.

Philip Morris bought Swedish Match in a $16 billion deal in 2022 as the company sought to reduce its reliance on cigarettes amid tighter regulations and a consumer turn to alternatives to tobacco and traditional cigarettes.

The company said Swedish Match North America received a subpoena from the DC Attorney General requesting information regarding compliance with DC’s flavored tobacco sales ban set to take effect in 2022.

In October 2022, DC banned the sale of all flavored tobacco, including flavored synthetic nicotine products.

Philip Morris stated that it intends to comply with DC’s request and that significant liability is quite possible in the event of an unfavorable outcome in this matter.

The company said its preliminary investigations revealed that sales of flavored nicotine pouch products occurred in Washington, DC, predominantly in connection with certain online sales platforms and some independent retailers.

“Swedish Match is conducting a full review of its distribution and supply chain arrangements in DC and other U.S. locations where flavor bans may apply and is temporarily suspending all sales on ZYN.com until that assessment is complete,” a Philip Morris spokesperson told Reuters.

Philip Morris benefited in the US from strong demand for its Zyn nicotine pouches, which the company says do not contain tobacco.

In first-quarter results released in April, shipments of Zyn nicotine pouches increased nearly 80 percent year-over-year, but sales on ZYN.com represented only a “very small percentage of Zyn volume nationwide,” the company added on Monday.