Buffalo Soldiers unveils influencer management platform, butterflAI

Delhi: Buffalo Soldiers has announced the launch of butterflAI, an influencer management platform.

Platform features include influencer discovery, campaign management, real-time analytics, integrations, and fraud detection.

Sumon K Chakrabarti, Co-Founder and CEO of Buffalo Soldiers, said: “One of the biggest problems in the influencer industry is streamlining the execution of marketing campaigns. butterflyWe have managed not only to solve this problem, but also to ensure that any client partner or brand manager can manage and automate the entire process of influencer marketing campaigns.

“butterflAI is more than just a tool; it’s a significant step forward in the influencer marketing landscape. Our mission is to empower brands and influencers to create real connections that drive real results. With butterflAI, we’re making influencer marketing smarter, more efficient, and more impactful than ever before,” Chakrabarti added.

Arnab Kundu, Co-Founder and Head of Broadcasting, highlighted, “In the digital age, authenticity is paramount. With our sophisticated fraud detection capabilities, butterflAI ensures that brands engage with real influencers and reach real audiences. We are excited to see the transformative impact this will have on our clients’ campaigns.”

Kundu added: “And at Buffalo Soldiers, while investing in people, we remain steadfast in our commitment to delivering MarTech innovations.”