Diamonds are in the DNA of the Shaftel family in Houston, Texas. Keith Shaftel started his jewelry business in the 1970s. It is now a family affair with his son and daughter working in the store. They started with unique pieces for families like them. Now Shaftels design for stars around the world! You’ve seen their jewelry on the red carpet at Hollywood’s biggest events, including the Oscars. But even with all the glitz and glamour, Shaftel says her pieces are only worth the happiness they bring to others.