Buffalo Soldiers Unveils ButterflAI to Transform Influencer Management

Buffalo Soldiers, the award-winning, digital-first creative agency known for innovative storytelling and disruptive marketing solutions, proudly announces the launch of butterflAI, a revolutionary influencer management platform designed to transform the way brands connect with influencers.

butterflAI stands out in the crowded influencer management space with its unique and powerful features that deliver unmatched value to brands and influencers. The platform offers:

1. Advanced Influencer Discovery: Access a vast and diverse database of influencers with sophisticated filtering options. Whether you’re looking for micro-influencers or macro-influencers, butterflAI helps you easily find the perfect fit for your brand.

2. Seamless Campaign Management: Discover end-to-end solutions with AI-powered automation that simplifies campaign management. From planning to execution, butterflAI ensures every campaign is effective, efficient, and engaging.

3. Real-time Analytics: Leverage detailed, customizable dashboards to track campaign performance. Make informed, data-driven decisions with real-time insights and comprehensive analytics. With butterflAI, you can also monitor affiliate links and track through URL shortening.

4. Robust Integrations: Enhance your campaigns with seamless integration capabilities across multiple platforms and tools. butterflAI’s robust integrations extend the functionality and reach of your influencer marketing efforts.

5. Fraud Detection: Say goodbye to fake followers! butterflAI’s AI-powered system diligently analyzes and flags potential fake followers, ensuring your campaigns achieve authentic reach and engagement.

“One of the biggest pain points in the influencer industry is streamlining the execution of marketing campaigns. At butterflAI, we have managed to not only solve this problem but also ensure that any client partner or brand manager can manage and automate the entire influencer marketing campaign process,” said Sumon K Chakrabarti, Co-Founder and CEO, Buffalo Soldiers. “butterflAI is more than just a tool; it is a significant step forward in the influencer marketing landscape. Our mission is to enable brands and influencers to create real connections that drive real results. With butterflAI, we are making influencer marketing smarter, more efficient, and more impactful than ever before,” Chakrabarti added.

With over 200 million discoverable influencers across India, butterflAI’s Advanced Influencer Discovery tool allows brands to access a comprehensive database of influencers, from niche micro-influencers to well-known macro-influencers, all with detailed filtering options. This feature helps brands find the perfect influencers who align with their values ​​and target audience.
One of the most notable features of butterflAI is its advanced fraud detection system. In an era where authenticity is key, butterflAI’s AI-powered system analyzes and flags potential fake followers, ensuring brands connect with real audiences and gain genuine engagement.

Arnab Kundu, Co-Founder and Head of Outreach, highlighted the platform’s advanced features: “In the digital age, authenticity is paramount. With our sophisticated fraud detection capabilities, butterflAI ensures that brands engage with real influencers and reach real audiences. We are excited to see the transformative impact this will have on our clients’ campaigns.”
Kundu added: “And at Buffalo Soldiers, while investing in people, we remain steadfast in our commitment to delivering MarTech innovations.”

Recognized with “The Rising Maverick Agency Award 2023”, Buffalo Soldiers has been investing in Mar-Tech since 2023. In Q3 2023, they launched programmatic advertising capability with our leAD platform.
The agency also launched its in-house production house Eating Potatoes, which won multiple awards in 2023 with its debut docu-drama short film – Never Ask Why – at global film festivals.

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