Meta suspends use of Gen-AI tools in Brazil

Meta Platforms has suspended the use of generative AI (GenAI) tools in Brazil.

The American tech giant’s response comes after the country’s government raised objections to the company’s new privacy policy regarding personal data and AI.

Earlier this month, Brazil’s Data Protection Agency (ANPD) decided to suspend Meta’s new privacy policy with immediate effect due to the use of personal data to train GenAI systems in the country.

According to the Brazilian authority, the ANPD requires the company to adapt its privacy policy and exclude the section on the processing of personal data for the purpose of GenAI training.

Meta said in a statement that it had decided to suspend the tools while it negotiated with the ANPD to address the agency’s concerns about genAI.

Brazil is an important market for Mark Zuckerberg’s business because the country has the second largest user base of the social network WhatsApp in the world.

In June, Meta hosted an event in Sao Paulo to unveil its first AI-powered ad targeting program for businesses on the popular chat service.