Communication lessons from a sex educator, ET BrandEquity

In sex education, power and access to information help people make informed decisions and avoid risks. It also helps them become aware of the joys and joys they can experience.

The culture of shame and silence benefits no one.

Sex means erection, penetration and ejaculation (a patriarchal view). Usually sex ends when the man ejaculates. If the focus was on the woman’s pleasure, foreplay would be called sex and the act of penetration would be called afterplay.

The magic circle of the legitimacy of the context in which sex can take place comes into question. There are so many things, including myths surrounding same-sex relationships, that need to be unlearned.

One can become completely distracted when sex is often viewed as a form of reproduction rather than recreational. Because most opportunities for sex are primarily for pleasure and not the other way around. And if you pay attention to pleasure, that is the beginning of a beautiful relationship.

People always have open conversations about sex with their friends and not with their partners. And unless you are a stakeholder (literally) with your own skin in the game, the solutions raised in such discussions will rarely be correct.

Furthermore, the sexual act cannot be perfected by referring to any manual. You only get better at it as you do more of it. Experience plays a key role, but ironically, virginity takes the crown.

The Orgasm Gap surveys show that heterosexual women are the least likely to have an orgasm during intercourse compared to heterosexual men, gay men, lesbians, etc. This shows that more than 70 percent of the time, the script does not prioritize heterosexual women to fake orgasms. We should perhaps restructure the narrative to pay much more attention to women’s pleasure.

Imagine reversing this scenario by putting the company in the role of patriarch and the consumer in a female role. We will not upgrade any further. We’d rather let your imagination run wild as you use these pointers as building blocks to design your future communication strategies.

(The author is the editor of ETBrandEqity.com. This weekly column offers a glimpse into the discussions, debates and introspections within our editorial team.)