Houston Gaither joins UMG Nashville as director of radio marketing

Houston Gaither has joined UMG Nashville as Director of Radio Marketing. In his new position, Gaither will oversee all audio and video content for the label’s promotions department.

A native of Coweta, Oklahoma, he began his radio career as an on-air personality for Cox Media Group’s KWEN in Tulsa while attending Rogers State University. He then served as music director and assistant program director for iHeart Media’s KTGX in Tulsa and KTST in Oklahoma City after graduation. Gaither moved to Nashville in 2021 and joined Sony Music Nashville as head of content, promotion and artist development.

“We are very excited to have Houston join the UMG Nashville family,” said Mike Harris, executive vice president and chief operating officer, UMG Nashville. “His extensive radio experience and overall knowledge of the country genre is a great fit for the Universal Nashville promotional team.”

Gaither can be contacted at [email protected].

Hollabaugh, a staff writer at MusicRow magazine, has more than 20 years of experience in the music industry and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a degree in broadcast journalism and speech communications from Texas Christian University (go Horned Frogs) and welcomes your comments or story ideas at [email protected].

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